What is 100th Monkey?

IF MONKEYS CAN MAKE A WIDESPREAD SOCIAL CHANGE, SO CAN WE!

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Understandably, we hear this question a lot. And that’s just fine, because we love to spread the story!

With its roots in scientific research, the 100th Monkey effect is a cultural legend about the process of widespread social change. Between 1952 and 1958 on the Japanese island of Koshima, researchers observed a significant phenomenon in the behavior of the long-studied Macaca Fuscata monkey. The first monkey learned to wash a newly-introduced sweet potato to avoid eating the dirt, and she taught this practice to her mother and playmates. They, in turn, taught the other monkeys to wash their food. Soon the behavior spread. From this research, the 100th Monkey legend was born.

The legend holds that once a critical mass of monkeys adopted the new behavior, an instantaneous transmission of ideas began to occur. According to the legend, the behavior change spread not only to monkeys on the home island, but to monkeys on neighboring islands as well. The critical number of monkeys that was needed for this change to occur became referred to as the “100th monkey”; the 100th monkey is the tipping point.

The story about the “100th monkey” suggests that rapid, widespread social change is possible. Once the critical number of people become aware of an idea, a movement can gain momentum. We are fortunate to live in the 21st century to witness a historical movement take place: a health-conscious, earth-friendly, socially-concerned movement.

At 100th Monkey Mushroom Farm, our goal is to help propel this movement by using health-promoting mushrooms to teach people about optimal food choices, the environment, sustainability and self-sufficiency. We believe that if we can each teach 100, we can all make this change happen. Join us in what we call the 100th Monkey Movement!